Why Roadtrip?
We are a growing themed attraction design company based here in the UK, actively dedicated to bringing some of the world’s most exciting new attractions to life. We specialise in designing theme parks, museums, visitor destinations, and timeless experiences. With the trust and support of our industry partners, our team leads and collaborates creatively on some of the largest projects in the experience design world all from our studio in the heart of London.
Our Name
The name "Roadtrip" not only symbolizes the freedom of the open road but embodies the spirit of adventure that comes with every true creative journey. In both cases, the destination may not always be clear, but the experiences along the way shape a story worth sharing. As clients, owners, designers, and guests, we embark on this journey together. Once we reach our destination we’ll all be storytellers, each with a unique but united story to share.
These timeless experiences, shaped by the journey of their creators, inspire our global audiences to become storytellers.
About Us
Roadtrip Studios, formally Thomasbkellydesign, is an emerging design studio based in London specialising in guest experience and themed entertainment design. We specialise primarily in the design of theme parks, resorts, zoos, museums, and heritage sites around the world.
Started as a humble group of friends and professionals the Roadtrip Studios team is made up of creative leaders, artists, and managers from varied parts and global giants of the entertainment industry. Each team member brings their own passions, knowledge, and skill sets to the team to deliver timeless experiences.
We love working collaboratively with clients to bring their ideas to life. Over the years we have had the privilege to deliver many phases of the design process such as blue sky development, concept design, and detailed design. We are happy to deliver these creative services to projects of any scale and at any stage of the process.
Founder’s Statement
“ Storytelling is a fundamental part of our humanity, allowing us to share our past, experiences, and aspirations. Its one of the key things that make us unique. The most powerful stories resonate through their themes, connections, and often the realization of shared dreams.
At Roadtrip Studios, we illustrate how generations of stories inform our present and guides our future. Our team shares a common goal: to present diverse perspectives from across the globe and throughout time, enriching our understanding of the world and inspiring others to do the same. Through artistic expression, we learn, remember, and strive to preserve a culture that values our stories and knowledge while exploring new ideas for tomorrow.
At Roadtrip Studios our aim is not only to entertain but also to resonate deeply the themes of the experience, helping guests create lasting memories.
We believe that the art of storytelling is timeless; and through timeless experiences we can encourage everyone to become a storyteller.”
-Thomas Kelly , CEO
Our Studio
A Dynamic Design Studio
At Roadtrip Studios, while everyone has their own distinct role within the team, cross-functional collaboration and creative thinking has proved that a great idea can come from anywhere. Internal creative meetings are held with the wider team throughout the design journey, ensuring we maximise both the potential for creative input, and the quality of our innovative output.
Working in London
Though our team is composed of diverse individuals from nations across Europe and beyond, the vast majority now call London home. Our crew lives all over the city, regularly meeting up for both business meetings and social road trips.
Roadtrip Studios has extensive experience in undertaking projects in the UK, particularly in London. We have delivered design projects for some of the city’s biggest events, including Winter Wonderland in Hyde Park. Being based in London allows us to easily and affordably conduct site visits, regular face-to-face meetings, pitches, and presentations to guide the creative process smoothly.
It’s worth noting that our commitment to projects extends far beyond London. Our team members have travelled around the globe for site visits and project kick-off meetings. No matter where the project is located, we are dedicated to steering it toward success.